The success of a website is determined by how the user feels when interacting with it. It is determined by user experience (UX).

With over 400 million active websites, implementing an effective UX strategy is critical to attracting and maintaining the attention of potential customers. This type of strategy is not limited to load time, but involves a much more complex approach than that, aimed at maximizing impact and efficiency.

In this article you will find information about what a UX strategy is, why it is important and how you can adapt it too.

## What is UX strategy

A well-defined UX strategy combines your business brand with IT capabilities and user needs to properly address relevant issues with the resources that are made available. This strategy helps identify which features influence user experience, features that need improvement, and technology and budget limitations.

### What components does such a strategy have?

1 The long-term vision. What is the ultimate goal? This is the first question that will help you build your strategy. Identify the target user and outline exactly what you want to offer them.

2 Innovation. An effective UX strategy is constantly evolving, based on new technologies and user needs. Also incorporate innovative design elements and adapt to SEO best practices.

3 Research your users. Listen to feedback and understand what your users' pain points are. Then, integrate the feedback into your UX strategy.

4 Design. The design must bring value to users, be visually pleasing and complement the product. Product colors, layout, fonts and images are critical. Consider working with design and UX experts to make sure your site looks its best.

## Why does UX strategy matter?

Statistics show that users leave a site if pages do not load within three seconds maximum. Page speed contributes to the ranking of the site by Google, but it is not enough for a good and complete UX experience.

Difficult navigation or intrusive ads make users feel stuck and leave the site. In addition, consumer behavior is changing rapidly, making experience the deciding factor in a website's success.

Some of the most successful UX strategies implemented are known to all. The Google search page is an example of simple and effective UX. White space and clean lines make the search bar the centerpiece without confusing users.

On the other hand, LinkedIn's onboarding process guides you through simple steps to improve the experience while keeping you engaged.


### What you can do to improve your UX strategy

The first step in improving your UX strategy is to assess your current status. It identifies aspects that are working well and those that need improvement. You can analyze usage data or gather feedback directly from users. You can use Google Analytics to track user behavior on the site and identify pages with high bounce rates or long load times.

The next step is to set clear and measurable goals. These goals should be specific and aimed at improving the user experience. For example, if the initial analysis showed that users are abandoning the shopping cart before completion, a goal will be to reduce the cart abandonment rate by 20% in the next few months.

Carefully plan the path to achieving the goals you have set for yourself. If you want to improve your conversion rate, then optimize the check-out process, simplify payment forms and implement a real-time feedback system.

Once the changes have been implemented, monitor their performance. Track key indicators and adjust your strategy based on the results you've achieved.

## What key indicators can you track?

Traffic data. Increased website traffic is a clear indicator that UX changes are starting to pay off. Monitoring the number of unique visitors, the number of visits and the average duration of sessions can provide an overview of the impact of improvements. For example, a site with more intuitive navigation and a shorter loading time will attract and retain more users.

Interactions online, on networks. They can indicate that users are more satisfied with their experience on the site. For example, a well-executed social media campaign promoting the site's new UX features can lead to a significant increase in engagement.

The conversion rate is a key indicator of the effectiveness of the UX strategy you have implemented. A rate of increased conversion suggests that users find the site easy to use and valuable. By monitoring the conversion rate, you can identify weak points and implement specific solutions to improve the experience.

When you have a well-implemented UX strategy, your overall ROI increases and people become closer to your business. It constantly evaluates current site conditions and implements step-by-step solutions so that users have a smooth and natural path through the purchase process. Only if you follow these tips will you have long-term success with your website.

And if you want to raise your game, contact us anytime. We are close to you in the digital age!






The success of a website is determined by how the user feels when interacting with it. It is determined by user experience (UX).


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UX Strategy: What it is and why it matters to any business

In the ever-evolving landscape of software development and project management, Agile methodology is perhaps the most effective at this time. Based on principles of flexibility, collaboration and customer centricity, Agile has transformed the way teams work. For entrepreneurs Agile provides a framework that not only develops processes, but also effectively promotes, continues to continue.

What is Agile methodology?

Agile is a project management and software development approach that emphasizes iterative progress, collaboration, and adaptability. Unlike traditional project management models that follow a linear and sequential process, Agile is cyclical. That means it involves continuous planning, execution and evaluation.

## What are the advantages of Agile methodology?

For entrepreneurs especially those in the technology industry, the Agile methodology offers benefits that can significantly impact the success of their businesses.

1. Speed ​​to market. Agile's iterative cycles, known as sprints, allow teams to rapidly develop and release projects and products. Especially for entrepreneurs who want to launch a certain product quickly, this feature is essential. By continuously refining and creating the product based on user feedback, companies can ensure that they are always offering the most relevant and valuable solutions.

2. Flexibility and adaptability. One of the outstanding characteristics of Agile is its flexibility. Entrepreneurs are often faced with changing market conditions, evolving customer needs and new opportunities. But this possibility without allowing the teams to adjust strategies the constraints of a rigid plan. This adaptability is essential to remain relevant and responsive in a dynamic business environment.

3. Collaboration and communication you can achieve
Agile promotes a culture of open communication and collaboration between team members and stakeholders. Daily meetings, sprints and retrospectives ensure that everyone is aligned and any issues are resolved promptly. For entrepreneurs, this collaborative environment can lead to more innovative solutions and stronger team dynamics.

4. Customer-centric approach. Entrepreneurs can gather real-time feedback and information from users, ensuring that the product is continuously evolving to meet their needs. Agile has a customer-centric approach that helps build a loyal base.

5. Risk management. Agile delivery model reduces the risk of project failure. By breaking the project into smaller, manageable chunks, teams can identify and resolve potential problems early on. This proactive risk management is particularly beneficial for entrepreneurs who often operate with limited resources and need to mitigate risks effectively.

At Raisis Software we believe in the power of Agile methodology to bring success and innovation to the projects we lead. Our team is dedicated to providing high-quality software solutions that meet the evolving needs of our customers. By adopting Agile practices we ensure that our processes are flexible, collaborative and customer-centric.


## Why should you choose this methodology?

The benefits of Agile methodology extend beyond its usefulness to entrepreneurs. Its principles and practices provide a number of benefits that are overall efficiency and effectiveness of project management and software development.

The fact that it is based on testing and integration ensures that it is built into the product from the start. By identifying and fixing defects early in the development process, teams can deliver higher-quality software that meets demand expectations. Agile methodology is a mindset  that encourages collaboration, flexibility and this continuous development. For entrepreneurs Agile provides a powerful tool set for today's business environment, including faster time to market, better quality, and greater customer satisfaction.

By using them, not only quality methodologies, the ability and efficiency of our projects, but also we build long-lasting relationships with our powerful ones. We are committed to providing solutions that generate value and support the success of our businesses.





In the ever-evolving landscape of software development and project management, Agile methodology is perhaps the most effective at this time. 

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Agile methodology: comprehensive guide for entrepreneurs

Customer relationship management (CRM) systems have transformed the way companies interact with customers, transforming old service paradigms into a streamlined, data-driven ecosystem.

The beauty of this system is that it includes practices dedicated to managing all of your company's relationships and interactions with current and potential customers. The objective? Improving business relationships, streamlining processes and increasing profitability.

## Signs you need a CRM system:

 Inconsistent customer service
Sales performance suffers from disorganized information
Marketing efforts that do not align with customer preferences or behavior patterns

If these issues sound familiar to you, it's time to consider a CRM system to bring order, consistency and predictive power to all your business operations.

## What key advantages does the CRM system have?

1. Centralized information storage A CRM system acts as a central repository for all your customer data. This type of centralization eliminates the need for spreadsheets and papers scattered all over the office. With CRM, employees from different departments can access up-to-date customer records, including contact details, communication history and purchase records. This immediate access to complete customer data facilitates better decision-making and personalized service.

2. Improved customer service. With instant access to customer data and history, customer service representatives can handle questions and issues more efficiently. Just think that every conversation will be personalized and every customer will feel that you are there for them, ready to solve their needs. CRM systems provide tools like interaction tracking and customer satisfaction metrics, allowing reps to resolve issues quickly and consistently. Improved service naturally leads to greater customer satisfaction and loyalty.

3. Improved sales management. CRM systems streamline the entire sales process, from managing leads to closing deals and even developing customer relationships after the sale. Sales teams can better organize their pipelines, track interactions, assess lead quality and prioritize efforts based on data-driven insights. In addition, CRM systems automate routine tasks, allowing salespeople to focus on meaningful interaction with potential customers.

4. Detailed analysis and reporting. A key advantage of CRM systems is their ability to automatically generate detailed reports and analyses. This information helps you better understand customer behavior, sales trends and marketing effectiveness. Armed with this data, businesses can make informed strategic decisions, forecast future trends, and refine their marketing and sales approaches.

5. Improved marketing strategies. CRM systems excel at segmenting customers based on various criteria, making it easier to tailor campaigns to specific audiences. In addition, feedback from previous campaigns, stored in the CRM, allows marketers to refine their strategies and improve each effort.

6. Increased productivity and efficiency. By automating daily tasks, CRM systems free up employees' time, giving them the chance to focus on what's productive. Features like calendar integration, email templates simplify your workflow and increase the overall productivity of your business.

7. Scalability. As your business grows, so does your CRM system. Modern CRM solutions are designed to scale with your business, accommodating growing numbers of customers, more complex data sets, and additional users without sacrificing performance.

8. Better data security. Centralizing sensitive customer information in a CRM system not only helps with organization, but also improves data security.

9. Mobile Accessibility. Today's CRM systems are built with mobility in mind, allowing employees to access important customer information and perform tasks from anywhere, even on the phone. Especially for sales teams or field agents, this accessibility is crucial.

10. Higher customer retention. By understanding customer needs and behavior by tracking interactions and analyzing trends, companies can develop strategies to improve customer retention.


In today's era, having a structured approach to customer relationship management is a must, without exaggeration. CRM systems provide you with a multitude of benefits that can significantly increase the efficiency and effectiveness of your business operations.

We offer you a complex tool, designed to become a strategic partner in the growth of your business. Designed with a customizable interface and experience, Raisis CRM provides you with adaptability and seamless integration capabilities.

A dynamic tool that supports companies in capitalizing on customer relationships, the Raisis CRM system goes beyond operational and customer satisfaction goals. Enter the website and see for yourself: [Raisis CRM](https://raisiscrm.eu/ro) 



Customer relationship management (CRM) systems have transformed the way companies interact with customers, transforming old service paradigms into a streamlined, data-driven ecosystem.


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Key advantages of using a CRM type system

If you want to transform your business from one that just survives to one that thrives, CRM is the answer. Now that competition is more present and fiercer than ever and customers have ever higher expectations, implementing a customer relationship management system makes the difference between success and failure.

In this article you will find information about what a suitable [CRM](https://raisissoftware.com/ro) system means for your business, how you can collaborate with a software agency and what CRM implementation means.

## What is CRM - Customer Relationship Management System?

At its core, CRM is a system that helps companies manage interaction and relationships with customers - current and potential. Its main purpose is to simplify processes, improve business relationships and target audience retention, and increase sales.

Basically, CRMs store customer information such as contact details, preferences, interaction history, and thus provide an overview of company-customer relationships.

They are designed to help you manage all your projects in one place. From end-to-end sales process management, to employee tracking and timekeeping, and work procedure management, a CRM takes care of it all.

### Why CRM?

Being able to centralize customer data means you can personalize the offers you make and the entire relationship, leading to increased customer satisfaction and customer loyalty.

In addition, the detailed analysis that such a system provides related to customer behavior and sales, allows you to make informed business decisions. And automation itself helps you save valuable time, allowing you and your team to focus on valuable tasks.


## How do you know which CRM system is right for your business?
With so many possibilities on the market, choosing the right system can seem daunting. However, if you follow the steps below, the process is more manageable.

Identify the needs your business has. What problem do you want CRM to solve? Whether it's improving communication or automating sales processes and generating reports, before choosing a management system, it's important to have a clear picture of your goals.

Rate the features. Once you know what the needs are that you want them to solve, evaluate the features that can meet those needs. If you want to put customer communication first, you need a CRM with campaign management and email marketing functionality.

Functionality. A CRM system can have hundreds of features, but if it's difficult to use, you're just wasting time trying to understand it. Choose an easy-to-understand system that is intuitive and ensures that your team will quickly adapt to change.

It also analyzes the costs. In business decisions, budget is always an important factor. Compare acquisition costs and also consider long-term implementation and maintenance costs.


Test it. Before the final decision, test the CRMs that caught your eye. You will see how the system works in practice and if it fits the workflow you have at your company.


## Do you need a CRM system for your business? Just give us a message

Implementing a CRM system can be a complex task, especially for businesses that do not have an in-house IT team. At Raisis Software, we offer you personalized consulting, helping you choose the CRM system that fits your business needs and the goals you have decided.

Furthermore, we customize and integrate the CRM into your existing business infrastructure, ensuring that the transition is as smooth as possible. If you want to improve customer relations, streamline processes and increase sales, it's worth the effort to implement a CRM.

The processes we approach at RaisisSoftware are efficient and simple so your team can quickly adapt to any change. Focus on what really matters: growing your business.

We are here to make your internal processes flawless and every interaction you have with the customer is one that benefits your business. Just go to the website, in the Contact section and tell us what your goals are. One of our colleagues will respond in no time, providing you with the best customer relationship management solution.



If you want to transform your business from one that just survives to one that thrives, CRM is the answer. 

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CRM: the system that can make the difference between success and failure

Imagine having an excellent product or service, but it fails to reach any of your customers. One of the biggest fears for entrepreneurs is the fear of obscurity: when your product, no matter how good, is overshadowed by others and remains outside your customer circle.

To give your product every chance to reach the right audience, you need at least a website. Or a mobile application, or in some cases, both.
This strategic choice should consider a number of factors, including the advantages and disadvantages of each option, costs, and human resources involved, as well as expected outcomes. 

Therefore, you must carefully evaluate the specific needs and objectives of your business to determine the most effective path forward.
In this article, you'll find information about the advantages of a mobile application and a website, and the situations in which you should have both.

## Mobile Application: Advantages and Disadvantages

Mobile applications provide a direct and personalized way to engage users, taking advantage of the advanced functionalities of mobile devices.
Through push notifications, businesses can keep users engaged, improving retention and increasing conversion chances. The personalized experiences that mobile apps can offer enhance customer satisfaction and loyalty.

Unlike websites, many mobile apps offer access to content and functionalities even in the absence of an internet connection. This is a valuable feature for users in areas with poor coverage or those wanting to save on mobile data.

Apps access native device functionalities, such as the camera, GPS, motion sensors, which allows for the development of advanced features and personalized experiences.

Mobile apps are designed and optimized for mobile devices, offering superior performance and loading speed compared to mobile websites. Thus, users enjoy a smoother and more satisfying experience.

Once installed, apps remain on the user's mobile device, constantly reminding them of your brand or service. This presence increases brand visibility and facilitates quick access to your content.

Disadvantages can include higher development and maintenance costs. Developing a mobile app can be costly, especially if you want to cover multiple platforms (iOS, Android). Costs include not just initial development, but also constant updates, testing, and bug fixing.

Moreover, the mobile app market is highly competitive, with millions of apps available. Standing out and convincing users to download a new app can be challenging without a solid marketing strategy and a unique value proposition.

### Website: When You Need It

A website often represents the first interaction between a business and its potential customers. In the digital era, an online presence is not just preferable but essential for the success and growth of a business.
Advantages

24/7 Accessibility: One of the biggest advantages of a website is uninterrupted accessibility. Customers can access information about the products or services offered anytime and from anywhere, without the constraints of a physical operating schedule.

Increased Visibility: By optimizing for search engines (SEO), a website can be viewed by a significantly larger number of potential customers than any traditional marketing method would allow, thus increasing brand visibility in the market.

Reduced Marketing Costs: Compared to traditional advertising methods, a website is a much more cost-effective marketing platform. Online content can be updated at a minimal cost, and digital marketing strategies offer a superior ROI (Return on Investment) in many cases.

Interaction and Engagement: Websites allow for direct interaction with customers through contact forms, surveys, reviews, and comments. This facilitates the collection of valuable feedback and the continuous improvement of services or products.

Scalability: As the business grows, the website can be expanded to accommodate new needs. Adding new products, services, or functionalities is relatively simple and does not require major investments, as would be the case with expanding a physical location.

### Costs Involved in a Website or an App

Developing a mobile application involves significant development and maintenance costs. Most of the time, a team of specialists in iOS and Android platforms, as well as UI/UX design, is needed.

On the other hand, creating a website can be more accessible, but it also involves costs for hosting, domain, and SEO. Both approaches require a dedicated team for development, maintenance, and updates, so you can enjoy the best results.

## Website or App: What to Choose?

Mobile applications can increase user engagement and offer a superior user experience, while websites expand market coverage and improve brand visibility. The decision between these options or choosing to invest in both should be based on a careful analysis of the business objectives, target audience, and their online behavior.

Investing in both, a mobile application, and a website, might be the best solution for businesses wanting to maximize user engagement and simultaneously expand market coverage. An integrated strategy that utilizes both platforms can provide a cohesive and consistent user experience, strengthening the brand image and reaching a wider audience.

If developing both a website and a mobile application is the best solution for your business, just send us an email. We're here to ensure your success in the online environment.


In this article, you'll find information about the advantages of a mobile application and a website, and the situations in which you should have both.


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Do You Need a Website or an App? How to Analyze the Important Factors


Scaling is a clear signal that it's time to invest in web and software development. In the early stages, a start-up can operate efficiently with simple solutions. But as the business grows, so does the complexity.

This is where the need for advanced systems to manage data, automate processes and improve customer interaction comes into play. Investing in custom software solutions at this stage can facilitate a smooth transition from a small-scale to a large-scale business model, helping you manage growth without losing control or efficiency.


## Create a unique identity in the market

In a world where consumers value personalized experiences, standard solutions are no longer enough. A custom web platform or software application can provide that necessary differentiation in the market.

Customization isn't just about aesthetics, it's also about functionality—creating unique features that meet your customers' specific needs. Through custom software and web development, you can provide a superior user experience, which in the long run translates into increased customer loyalty.

### Stay ahead of the game


In an ever-changing market, innovation is not just a luxury, but a necessity. By investing in web and software development, you can implement the latest technologies, giving you a competitive advantage. For example, using artificial intelligence to analyze data can provide valuable insights for strategic decision-making. In addition, a modern and optimized platform can help you quickly adapt to changes in the market and respond more effectively to customer needs.

### Digitization: an essential step in the evolution of any business

Digital transformation is indispensable in the modern era. Whether it's creating an online store to access a wider market, or streamlining internal processes through software solutions, digitization can open up new horizons for your business. It is not only a matter of keeping up with the competition, but also of exploiting new business opportunities and increasing internal efficiency.

Choosing a software and web development company is not a decision to be made at random. Here's what we recommend you do before you decide:

Market research: Start with a careful analysis of the market, identifying companies with experience and positive reviews.
Portfolio Assessment: Check the firm's past projects to understand their quality and style of work.
Initial discussions: Initial meetings are essential to assess whether there is an alignment between your needs and the firm's expertise.
Clarity in Communication: A good partner will communicate clearly and be transparent about costs, delivery time and expectations.

####  You have access to customized solutions

With Raisis Software, you benefit from customized solutions adapted to the specifics of your business. Whether it's a unique CRM system, an innovative mobile app or an attractive website, their approach is always customer-centric. By deeply understanding your needs and goals, the Raisis Software team can develop solutions that not only meet your current requirements, but are also scalable for the future.

### Expertise in various fields

The diversity of expertise within the Raisis Software team is another major asset. With extensive knowledge in areas such as web development, software, digital marketing and design, they are equipped to tackle a variety of challenges. This means that regardless of the complexity of your project, you will have qualified professionals at your disposal to see it through.

A crucial aspect for any entrepreneur is return on investment (ROI). Raisis Software understands this and focuses its efforts not only on technology delivery, but also on creating added value. The team works with you to ensure that every element of the project contributes to your business objectives, thereby maximizing the impact of your investment.

In addition to developing and implementing solutions, Raisis Software is also dedicated to providing post-launch support. This means you'll have ongoing advice and technical support, ensuring your technology is working optimally and helping your business grow.

### Why Raisis Software?

Now, let's talk about Raisis Software and how our services fit your needs as an entrepreneur.

Raisis Software offers a wide range of services, from custom software development to web design and digital marketing. This diversity allows adaptation to the specifics of each business, ensuring that the proposed solutions are fully consistent with your goals and needs.

By choosing Raisis Software, you're not just investing in a solution right away, but in a long-term partnership. Our team is dedicated to the success of your projects, providing continuous support and adapting to the evolution of your business.


One of Raisis Software's core principles is transparency. You will always be aware of the progress of your project and have a clear picture of costs and expectations.

Choosing the right time for web and software development, as well as the ideal partner, can be a turning point for your business. Raisis Software presents itself as a reliable ally in this process, combining expertise, innovation and a long-term commitment to support your business on its way to success.

It is a strategic partnership, where the experience, innovation and dedication of the team are put at the service of your success. No matter what stage your business is at, Raisis Software can be the catalyst that helps you successfully navigate the digital landscape, turning challenges into opportunities and ideas into tangible realities.


Scaling is a clear signal that it's time to invest in web and software development. In the early stages, a start-up can operate efficiently with simple solutions. But as the business grows, so does the complexity.


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Detailed guide for entrepreneurs. When you need web development for your business


As we enter 2024, the world of SEO continues to transform and evolve. Entrepreneurs and businesses are in a constant race to stay relevant and visible in an ever-changing digital landscape. In this article we will explore the major SEO challenges facing businesses and entrepreneurs in 2024 and how Raisis Software can provide effective solutions to overcome these challenges.

SEO (Search Engine Optimization) is no longer just a set of techniques for improving online visibility, but a complex and ever-evolving art. With the ever-present intervention of artificial intelligence (AI) and constant changes in search engine algorithms, the SEO challenges that businesses and entrepreneurs face are many and varied.

## Artificial Intelligence and its Impact on SEO

With AI becoming more sophisticated, the way search engines interpret and rank content is changing radically. In 2024, AI not only filters out low-quality content, but can also generate competitive content. This means that SEO strategies must adapt quickly to keep up.

At Raisis Software, we use cutting-edge technologies to analyze AI trends and optimize our clients' content. Our team masters the art of creating content that meets AI criteria and resonates authentically with your target audience.

## Oversaturation with Keywords

Keyword overuse has always been a problem in SEO, but in 2024, it has reached a critical level. Search engines now penalize sites that resort to "keyword stuffing", causing them to lose valuable positions in the rankings.
If this method is one that you are used to using, give it up! Only quality, niche content that is truly useful to the target audience manages to stay relevant in the great and vast Google conglomerate.

Our SEO specialists have developed content strategies that intelligently balance keyword usage with text quality and relevance. Thus, we ensure a solid and sustainable online presence for our customers.
If we've already piqued your interest, come in and see our project portfolio: Portfolio :: Raisis Software

### The rapid evolution of Google's algorithms

Search engines update their algorithms frequently, sometimes without warning, causing major fluctuations in rankings. For businesses and entrepreneurs, this means a constant need to adapt. Raisis Software always stays up to date with the latest changes in algorithms. We use predictive analytics and quickly adapt SEO strategies to give clients a competitive edge.

### Local SEO and its importance in 2024

Few appreciate Local SEO at its true worth. Local SEO has become essential for businesses targeting specific markets. In 2024, with mobile usage and location-based searches on the rise, ignoring local SEO can mean missing out on a huge opportunity.
At Raisis Software, we offer strategies that not only help improve your local search visibility, but also help you build a strong online presence in your local community.

#### Video content, short and long

Video content continues to dominate the internet in 2024. But optimizing it for SEO remains a major challenge for many businesses. When video content is too much to consume, it's difficult to create impactful videos that bring new customers to your community.

The year 2024 is one we have never seen before, and this is good. Although the SEO challenges of 2024 are complex, with the right strategies and services, businesses and entrepreneurs can not only survive but thrive in this changing digital landscape.

Raisis Software is at your service with software, web design, marketing, and app development solutions ready to help you successfully navigate the SEO challenges of today and tomorrow.




In this article we will explore the major SEO challenges facing businesses and entrepreneurs in 2024 and how Raisis Software can provide effective solutions to overcome these challenges.

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SEO Challenges for Businesses and Entrepreneurs in 2024

In today's fast-paced world, where digital technology changes and evolves every day, choosing the right digital solutions partner is crucial to the success of any business.
Raisis Software rises to this challenge by offering a full range of digital services, from software development and mobile applications to web design and marketing. With a team of passionate and dedicated experts, with us you can find software and web development services, web design and marketing, as well as mobile application development, offering complete and customized solutions for any type of business.

## Raisis Software: The values we believe in
We have established ourselves in the market through our dedication to innovation and quality. Offering services that cover a wide spectrum of technology needs, we pride ourselves on a consistent track record of successful projects and valuable partnerships.

The behind-the-scenes team is dedicated not only to creating technology solutions, but also to building long-lasting relationships with our customers. It is no small thing to say that the same partners have been with us since the foundation of the company.

Therefore, innovation, community and professionalism are among our values. We stay honest with our clients as we devise and implement some of the best software solutions for their businesses.

## From software development to marketing and app design, at Raisis Software you can find integrated and customized solutions

Every business needs customized software solutions to document its progress, analyze performance and make better decisions. We specialize in developing customized software solutions using state-of-the-art technologies. Our services are designed to integrate and optimize customers' business processes, delivering outstanding results and easy-to-integrate solutions. User experience-oriented design and strict security protocols ensure that Raisis Software solutions are not only efficient, but also secure.

Mobile Application Development: In a world dominated by mobile devices, Raisis Software offers powerful and easy-to-use mobile solutions tailored for smartphones, tablets and wearables. These apps are developed using cutting-edge technologies and are designed to provide clean and user-friendly interfaces. By using such technologies, you ensure that you have a strong but also effective online presence for your business.

Web Design and Marketing: Many customers' first contact with a business is online, and Raisis Software ensures it's a memorable one. With visually appealing and functional web design, as well as ongoing support for maintenance and optimization, the Raisis team creates digital experiences that not only attract, but also convert visitors into customers​​. Raisis Software offers web design and digital marketing services to help businesses reach a large audience, convert visitors into customers and create a lasting impression through an attractive and functional digital presence.

## Why choose us?

Choosing us as your digital partner means more than access to a wide range of technology services. It's about creating a synergy between the company's internal processes and digital resources, simplifying operations and maximizing efficiency. Raisis Software is committed to solving its customers' digital problems, allowing them to focus on running their businesses.
If you are looking for innovative and effective digital solutions, Raisis Software is the ideal choice. Visit our website and see more information about how we can help you or contact us at hello@raisissoftware.com



In today's fast-paced world, where digital technology changes and evolves every day, choosing the right digital solutions partner is crucial to the success of any business.


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Raisis Software - your partner on the road to success in the digital age

If you've been thinking about using artificial intelligence (AI) to build your website, you're not alone. But as we've learned from the world's little experience with such technologies, AI has advantages and disadvantages.

That is why, in this article you will find what they can be and how they can influence you, if you want to build a website using artificial intelligence.

## Artificial intelligence and web design

Gone are the days when launching a website took long, long months. Today, not only have the processes become simpler, but also the experts more…experts. Thanks to today's knowledge and technologies, software experts create a website from scratch in a shorter period of time. Web design is one area that can benefit from AI, but only if the capabilities of artificial intelligence are properly targeted and used.

A web designer knows that the user experience is what matters and not some opinion of how a button should look on the site. However, AI can bring complex visions to life in minutes, not days. You can more easily combine fonts and colors to test parity and see more quickly how intuitive the site is. Some popular AI models can help web designers apply more complex ideas and deliver intuitive websites based on user experience to clients.

## Optimizing SEO efforts


The process of optimizing for search engines is an intensive one. AI can help you simplify this redundant and long task. If you rewrite your site, you can use AI to analyze your existing content and make suggestions so you can improve readability, keyword density, and other aspects that can influence your position in search engines. Plus, you can use AI to make sure your site has the right structural elements.

Of course, AI is not the answer in generating quality content. But it can pull some strings to get you there in the most efficient way.


## Personalized user experience

As a McKinsey analysis shows, 71% of consumers expect brands to provide them with personalized interactions, and 76% are frustrated if this does not happen.

Certainly, personalization is essential to the success of your business. Fortunately, AI can help here as well. Customization isn't just doable—it's much easier than it would otherwise be. For example, you can collect data about visitors with the help of AI, including their interactions with content and browsing behavior.

Once you've done this, you can use AI to analyze the data and provide actionable insights about your audience. You can even use artificial intelligence to provide personalized content recommendations based on previous reading.

At least as useful and important are chatbots. Thanks to tools like these, AI makes sure your audience's most burning questions get answered quickly. That way, visitors won't leave your site because they can't access the answers they need.

## AI can't do everything. Here are the disadvantages

As I told you above, AI can be a way to access, not a solution. The main concern with using artificial intelligence is that if you use it too much, you can become dependent on it.

The site loses its human touch and customer interactions feel robotic and impersonal. Therefore, people do not invest emotionally in your products. The only constant when it comes to a balanced and profitable brand is its humanity and ability to evoke certain emotions in a certain audience. If you use AI excessively, you can lose one of the biggest and most important qualities of your business.

Another disadvantage is privacy issues. For AI personalization you need to collect information about users. Because the data you have may pass through a third-party platform (the AI tool you use to analyze it), you may not be able to protect user information as rigorously as you normally would.

However, using AI tools for websites is worth a try. At RaisisSoftware we integrate some of the best software technologies into the solutions we create for our clients so that the results are beyond expectations, lasting and reliable for the businesses in question.

If you also want to have a high-performance website, adapted to modern technologies, just send us a message and see how we can help you. On the site you can do a free estimate, and we do a free code review to make sure that the current systems are protected and implemented correctly. Enter here and find out details: [Raisis Software](https://raisissoftware.com/)


If you've been thinking about using artificial intelligence (AI) to build your website, you're not alone. But as we've learned from the world's little experience with such technologies, AI has advantages and disadvantages.


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Artificial intelligence (AI) in building a website

Every year it brings together innovators, entrepreneurs, investors and technology enthusiasts from all corners of the globe for the Web Summit, an event recognized as one of the most significant and influential technology events in the world.

In a setting full of revolutionary and disruptive technologies, Web Summit is more than a conference - it is a center for inspiration, collaboration and thinking outside the box.

## Raisis Software: Present at Web Summit

We are excited to announce that Raisis Software will participate in the Web Summit from November 13-16, as an exhibitor at the Romania stand during the summit.

With its origins in Dublin, Ireland in 2009, Web Summit quickly gained notoriety and grew to such an extent that it had to change its original location, moving to Lisbon, Portugal in 2016.

Since its inception, the summit has been the perfect forum for fresh ideas and a playground for future-shaping concepts.

From startups pitching their solutions to industry giants discussing the future of technology, Web Summit offers something for everyone in the tech world.

# What happens at Web Summit?

An exciting array of guests and speakers. From opinion leaders to celebrity CEOs and technology leaders, the guest list at Lisbon is always impressive and engaging. This year's guests include:

Dario Amotei, Co-founder & CEO of Anthropic
Garry Tan, CEO & President at Y Combinator
Amy Poehler, Comedian
Assaf Rappaport, Co-founder & CEO at Wiz
Margrethe Vestager, EVP: A Europe Fit for the Digital Age at European Commission
Robert Habeck, Vice Chancellor at Germany

If the event is of interest to you, on the website websummit.com you can find the complete list of speakers and guests at Web Summit.


Exhibition for Startups. Web Summit isn't just for industry giants. Many startups have the opportunity to pitch their ideas, often leading to significant investments and partnerships. The summit's ALPHA program, for example, provides a platform for early-stage startups to showcase their innovations.

Networking. With participants from different industries, countries and professions, the networking potential is huge. Dedicated events within the summit, such as the Night Summit, facilitate networking in a more informal and relaxed environment.
Thematic Scenes. Over the years, Web Summit has grown to include several stages, each dedicated to specific topics. Whether you are interested in artificial intelligence, sustainability, fintech or medical technology, there is a dedicated space for in-depth discussions and presentations.

Additionally, one of the constant themes of the Web Summit event is the potential of technology to drive positive change. Discussions often focus on using technology for social, sustainability, and promoting global well-being.

## Impact Web Summit
Beyond the momentary excitement of the event, Web Summit has long-term effects on the technology industry.

By providing platforms for startups, the summit encourages innovation, pushing the boundaries of what is possible. The debates at the event often set the tone for where the various tech sectors are heading in the coming year.

Web Summit is a testament to the ever-evolving and dynamic nature of the technology industry. It encapsulates the spirit of innovation and the limitless potential that technology holds for the future. Whether you're a seasoned tech professional, an investor, or just an inquisitive mind, Web Summit promises an in-depth exploration into the world of tomorrow.

Raisis Software will participate in the Web Summit from November 13-16 as part of the startup program. We invite you and we are waiting for you at our stand!





We are excited to announce that Raisis Software will participate in the Web Summit from November 13-16, as an exhibitor at the Romania stand during the summit.

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Web Summit 2023: one of the most anticipated events globally

Even if you have a small business with a small number of employees and you don't sell online, you still need a website. How so? Having a website helps you not lose customers to competitors who already have one. Also, are you absolutely sure you can't sell the products online?

Since the covid pandemic, the commercial landscape has changed drastically. Millions of online shoppers are looking for everything from books and notebooks to home goods, furniture and more.

So, while hesitating, your competitor notices how effective a website can be for their business. In this article, Raisis Software gives 10 reasons why a website is necessary for your business. In the end, the decision remains yours.

# If I have a Facebook page do I also need a website?
It is common for businesses to rely solely on Facebook or other social media platforms as their main advertising channels. They provide several advantages and allow you to conduct market research. However, a Facebook page cannot replace a website.

Think what could happen if one day Facebook decides to stop supporting businesses. If your Facebook page was your only presence online, all the customers and followers you've gained would disappear.

In fact, not long ago, Facebook was inaccessible globally, which caused moments of frenzy. And while it's unlikely Facebook will stop supporting businesses, you have no say in the changes Facebook chooses to implement. However, in the case of the website, you have full control over its appearance and functionality.

### Facebook has limits in SEO
And this should be the main reason why your Facebook page should not be your only online presence.

Where do you go when you want to search for a local business, on Facebook or Google? The 3.5 billion daily searches on Google show that most people are turning to search engines instead of using social media to find information.

A business website allows you to position yourself so that people can find you when they search for the products you sell or the services you offer.

Even though you can easily compete with larger websites, you can optimize your site for local searches to attract an audience in your area.

### A website inspires more trust
A business website is a symbol of trust, and people only buy from businesses they know, like and trust. So, while it may be faster to create a Facebook page, you will be able to have more authority and trust with a business website.

## Why have a website for your business
Whether you have a small or large business, a business website offers many advantages. Here are the most significant benefits of a business website:

A website provides a real and unified image, based on the brand manual, of your business

Anyone can create a Facebook business page; it's free and can be done in seconds. This low barrier to entry removes much of the credibility of a business social media page. Customers don't know who is behind a Facebook page, where they are located, and whether it's all a scam.

On the other hand, creating a business website is not free and shows that you are relatively serious about your business. Therefore, a business website gives a more professional and credible look.

## It is an essential step in the customer journey

An effective website is where you want your audience from different channels to go. On the website you will inspire potential customers to take action. The website is like a physical store - people walk past it until they enter to see what you have to offer.

So, even if they don't buy something on their first visit, they are likely to buy on subsequent visits. Likewise, customers discover your business through different channels, such as social media feeds and ads.

It's the perfect way to show people who you are, what you do and what you believe in. That way, they can decide whether to stay loyal to you or not.

A website increases visibility. There are more than 4.5 billion active Internet users worldwide, and more than 90% of them access the Internet through mobile devices. Without a website, your business is practically invisible to these people.

It is essential for local businesses. Many small business owners don't see the need to invest in an effective business website. However, I am currently missing out on an incredible source of income. The following statistics show how important a website is to a local business: 46% of Google searches include local intent, 97% of users use searches to find local businesses, 28% of users have purchased a produs after a local search, 70% of users will visit a store based on what they find online.

One of the best things about investing in a business website is that it continues to generate value even years after you've created it. When you pay for social media ads, potential customers only see your ads while you're running them. If they don't see them, you'll have to pay for the ad campaign again.


On the other hand, a business website offers a long-term ROI. Even if it doesn't bring you income in the first year, you have time to adjust things until you get a return.

## Creating a website is easier and cheaper than you think
Many business owners refuse to create a website because they think it is difficult and expensive. However, this is not true. It has never been easier and cheaper to have a high quality website.

Even as a small business, an effective website allows you to compete with the "big players" in your industry. If you play your cards right and optimize your website properly, it is possible to beat the big sites and get leads organically from search engines.

If you already have the idea of a website for your business, discover the Raisis Software project portfolio and contact us about your project.


















Even if you have a small business with a small number of employees and you don't sell online, you still need a website. How so? 

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10 reasons why your business needs a website

In the digital age, online presence is vital to the success of a business. But in recent years, a new trend has gained more and more ground: the development of mobile applications.

Today we'll explore why you should consider creating a mobile app for your business and how it can bring you significant benefits.

# The benefits of a mobile app

With a mobile app, your customers can access information and services anytime, anywhere. Basically, you give them the ability to shop quickly and easily, get personalized updates and notifications, and interact with your business in a simple and convenient way.

In the tech-oriented era, a mobile application is proof that your business is in step with technology and that you care about the needs of your customers. This can strengthen your brand's credibility and help build a strong image in the eyes of your customers and competitors.

In addition, you have the chance to engage and retain your customers in a personalized and interactive way. You can offer loyalty programs, exclusive discounts, relevant push notifications and other benefits that motivate customers to stay connected and return to your business.

Returning to internal benefits, with the help of a mobile application you can optimize internal communication processes, order management or data reporting, which leads to increased efficiency and savings of time and money.

## Building a mobile app - what it entails

Together with the software team, you establish the goals and functionality you want for the application. Consideration will be given to the needs of your customers and how the app can address those needs.

You can offer features like online shopping, bookings, product and service information, personalized notifications, and more.


## Choosing the right platform: iOS, Android or both
Depending on your target audience and your business needs, we decide which mobile platforms to launch the app on. The most popular platforms are iOS and Android. iOS is the operating system of Apple devices, while Android is the operating system of non-Apple devices.

If you want to cover a wide range of users, you can opt for app development for both platforms.

## Start right from the beginning. Collaborate with professional tech developers
To ensure that your app is professionally developed and runs smoothly, it is recommended that you work with a developer who specializes in mobile app development.

The Raisis Software team has the experience and knowledge to create a quality mobile app that meets your business goals and requirements. We ensure that the steps are implemented correctly and tuil, and that the application has an intuitive and easy-to-use interface with clear navigation and a well-organized structure.

In the process of testing the application, you will see how it works, what facilities it offers and what needs it addresses.

To ensure that your app is visible and can be found by users, it is important to optimize your app for search engines. Together with the marketing department we choose relevant words for your business and integrate SEO solutions into the application. By developing a well-designed mobile app and promoting it properly, you can expand your business and gain a competitive edge in the market.




In the digital age, online presence is vital to the success of a business. But in recent years, a new trend has gained more and more ground: the development of mobile applications.


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Why should you have a mobile app for your business?

In the tech world, having at least one well-implemented and structured website is essential for any business, regardless of its size.

When it comes to building a website, there are two main aspects that require attention: web design and web development. Although the terms may seem similar, they represent two distinct fields with different responsibilities and goals.

To better understand what web design and web development are, in this article we explore the key differences between the two, highlighting the importance of each and how they complement each other.

# Web Design: Creating the Visual Experience

Web design refers to the process of creating the visual appearance of a website. It involves the use of design elements such as colors, fonts, images and graphics to create a pleasant and appealing experience for users.

A professional web designer is responsible for designing the interface and structure of the website, taking into account aspects such as ease of navigation and optimal content arrangement.

## The importance of a professional web design
The visual appearance of a website is the first thing users interact with when they land on it. An attractive and coherent design creates a positive impression and can lead users to explore the site further.

As you probably know, a well-designed web design makes it easier to navigate and use the site. Users will be more likely to spend more time on the site and return in the future if they have a pleasant and intuitive experience. Basically, a website with a well-thought-out design helps you keep loyal customers and convince new ones of the usefulness of your products.

Finally, a professional design conveys confidence and professionalism. Users will be more likely to trust the information and services provided by a website with a high-quality design.

## Key elements of a successful web design

For the design to be successful, a number of factors are needed to create a unified and integrated image. Choosing the right colors and integrating branding elements into the website design reinforces brand identity and recognition.

A well-structured and organized design makes it easier for users to navigate and find information. Clear menus and hierarchical page structure can help orient users.

Last but not least, a responsive design allows the site to adapt to different devices and screen sizes, offering a consistent experience to users, regardless of the device used.

### Web Development: Building the Technical Foundation


Web development focuses on the technical side of building a website. This process involves writing the code, developing the functionalities and implementing the interactive elements of the site. A skilled web developer is responsible for turning your design into a functional and interactive website.
It implements the complex functionalities and interactions required to create a pleasant user experience. It can include contact forms, advanced search features, payment processes and more.
Professional web development ensures website compatibility with different browsers, platforms and devices. This guarantees that users will have a similar experience regardless of how they access the site.

### Stages of web development

At Raisis Software, the stages of web development include:

Analysis and planning: Identify project requirements and objectives, determine required functionality, and develop a detailed development plan.
Design and Implementation: Based on the established plan, the implementation of the design begins and the necessary code is written to create the desired functionalities.
Testing and troubleshooting: The site is subjected to rigorous testing to identify and fix any errors or malfunctions.
Launch and Maintenance: After testing is complete, the site is launched and maintained by performing regular updates and repairs.

Both web design and web development are essential to building a successful website. Web design focuses on creating a pleasing and appealing visual experience, while web development deals with the technical aspects and functionality of the website. To have a high-quality and effective website, a close collaboration between web designers and web developers is necessary.

The combination of visually appealing design and advanced technical functionalities will create a unique and pleasant experience for users, which will help to achieve a higher position in Google search results.
Discover the power of next-generation software solutions with Raisis Software. See our portfolio here: raisissoftware.com/ro/portofoliu





In the tech world, having at least one well-implemented and structured website is essential for any business, regardless of its size.


Web Design vs. Web Development: What you need to know

The success of a site is the stability of end users, meaning searching. But when there are over 400 million active websites, it's hard to implement a UX ([User Experience](https://raisissoftware.com/ro/servicii/dezvoltare-software-si-web)) strategy that's relevant and attention-grabbing.
Let's say that the user decides what he thinks about you in the first 5-10 seconds after entering the site?
User experience is crucial to the success of a website, no doubt. At Raisis Software all of our design efforts put the user experience first.

While a few years ago efforts were focused on loading speed, now sites need strategic plans so that site efficiency and content impact keep users hooked.

# What is [user experience](https://raisissoftware.com/ro/servicii/dezvoltare-software-si-web)
When you enter a site, when you want it to load quickly, to present the information you need in an attractive way, to be intuitive, to find what you want quickly, to look good... The fact is that users need an experience integral. The better their experience, the more conversions your website will generate.

A user experience strategy involves identifying those features that have a major impact on the experience, which features are most accessed and why, when the user leaves the site, and how technology can fulfill all of these functions. In practice, all we do is combine your business goals with the needs of your users so that we address the right concerns when needed.

Google considers site speed as part of a site's analysis, but speed isn't the only factor that makes for a good experience. Over 20% of users say their biggest frustration is items not displaying correctly, errors, broken links, or items moving randomly.

So, no matter how well your site loads, it's not enough to meet your users' efforts, let alone make them stick around.

#### How to improve user experience:

Most sites in our area miss the mark when it comes to a genuine user experience. A lot of effort by software companies is lost in creating layout and loading speed, losing sight of vital factors. So a lot of the user experience efforts we see are just the surface, with no real underpinning or conscious intent to install.

# What do we do to choose your website UX?


We're analyzing current efforts on the site to find out what's working, what's not, and what the priority changes are.
Afterwards, we identify the specific objectives. Depending on the activities we obtain in the previous step, we aim for changes to expand the level of features and functions of your website.
We test and implement the right solutions, while analyzing and monitoring user feedback and site quality.

The impact of the UX efforts and the growth of the strategy will be seen in the metrics and KPIs of the site. For example, you will have more traffic on certain pages, increase the impact of email marketing campaigns, increase sales, and consumers spend more time on the site.

While it may be impossible to solve all UX issues, with a trained team behind you, your site will meet demand expectations and your business will be back on the path to sustained growth. By regularly evaluating current site conditions, it can streamline every action and increase overall return on investment. Find out how we can build your website and what services we provide by contacting us at hello@raisissoftware.com or phone number: 0741 178 064










User experience is crucial to the success of a website, no doubt. At Raisis Software all of our design efforts put the user experience first.


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How to develop an effective UX (user experience) strategy for your website

Artificial intelligence is on everyone's lips these days. AI and other sites with similar missions are constantly releasing artificial intelligence products, making us question their usefulness and the impact they have on our lives.

With such technological advancements, it's only natural to wonder what they might mean and what impact they might have on your business's website design processes.

In this article, we present to you the impact that artificial intelligence can have on your websites and your business.

## OpenAI - the globally recognized company

OpenAI is a company that implements artificial intelligence and boasts different products, the most famous of which is CHAT GPT.

CHAT GPT was created to interact on a conversational level. As you probably know, he is capable of answering any question, and current tests have shown that he can even pass the Bar exam with flying colors.

OpenAI also has DALL·E 2, which can help you create art and images using a simple description. This system capable of creating images by description saves precious time and resources, giving you the opportunity to harness your creativity in a different environment.

Another program owned by OpenAI is Whisper, a speech recognition system. Basically, he can write and transcribe what he hears in several languages.

### OpenAI and the influence on the website

So OpenAI can help you achieve a lot of new things at a glance. Along with other websites that offer artificial intelligence systems, OpenAI can also help you improve your workflow or make your job easier at certain times.

However, just as you'd expect, AI can give you some pointers. Determining the appropriate route is strictly your responsibility.

Artificial intelligence provides promptness and helps you finish some more difficult and repetitive tasks. That means it frees you from energy-sapping tasks and lets you refocus on what matters.

In the case of developing your website, this means that the team can direct their efforts to develop solutions that are more suitable for you, implement those solutions correctly and get right to launching the website.

Because OpenAI offers a lot of products and systems that you can use as a base, in fact artificial intelligence does nothing but accelerate development.

Chat GPT can be used to reduce the time of web developers to code a site. This means that the product can be delivered to you in a timely manner.


#### How OpenAI could influence the development of a website:

Content personalization: AI can be used to personalize the content presented to a website's visitors. This can be done by analyzing data about users, including their browsing history and behavior on the site. In this way, content can be tailored to meet individual user needs and preferences.

Natural Language Processing (NLP): can be used to improve a website's ability to process and understand natural language, which can improve user interaction and overall site performance.

SEO Optimization: AI can be used to optimize the search engines (SEO) of a website by identifying and analyzing relevant keywords, and identifying and correcting indexing problems.

Chatbots: AI can be used to develop chatbots, which can be integrated into websites to help users get answers to questions or receive support.
Data analysis: AI can be used to analyze data collected by a website, including user behavior and site performance. These analytics can be used to identify problems as well as to optimize performance and user experience.

Now that you know how AI can help you, decide how you want to integrate it into your workflow without letting it take over. It's important to accept this help, but not let artificial intelligence decide for your business. Harness these technologies and make them work for you. In the meantime, we invite you to stay close to the Raisis Software blog for the following news and relevant information in the field.






Artificial intelligence is on everyone's lips these days. AI and other sites with similar missions are constantly releasing artificial intelligence products, making us question their usefulness and the impact they have on our lives.


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Artificial intelligence and the influence on websites


ERP is an acronym for Enterprise Resource Planning and refers to a system that manages the business side of your company - from the financial system to inventory management, HR and more.

It is one of the most important tools a business can have to help it grow. If you want to know more about the [ERP](https://raisissoftware.com/ro) system and how it can grow your business, read this article until the end. You will find out:
- What is an ERP system?
- Why should you invest in an ERP system?
- What are the benefits of ERP systems?
- Signs you should invest in an ERP system

## What is an [ERP ](https://raisissoftware.com/ro)system?

Enterprise resource planning (ERP) is a term that refers to a company's ability to manage its resources—the people, technology, and processes that make up its operations.

The purpose of an ERP system is to provide complete visibility into the organization's processes so that it can remain competitive in today's global market.

ERP systems are designed to help companies manage their business operations by automating manual tasks and providing information from all departments in one place.

This happens thanks to a series of functions:

Finances: Allows you to see the company's financial performance on a daily basis. You can see how much money you are making or losing based on sales figures and expenses.

Human Resources: Allows you to manage all employee information in one place. You can see when they were hired, what their salary is and what their performance is. Basically everything you need to know about them.

Supply Chain Management: Helps you track orders from suppliers, as well as shipments between locations within your organization, so there are no delays along the way.

An ERP system can be as simple as a single software program, or it can encompass all aspects of an organization's operations, from manufacturing to accounting. It is meant to provide an efficient means of managing all aspects of the business - from order processing and inventory control to payroll and human resources.

## What are the benefits of ERP systems?

Reduced costs. ERP systems reduce the number of manual processes, which reduces the need for human resources. This means you can also reduce labor costs and direct energy towards increasing profitability.

Improved accuracy. Because all your data is stored in one place, you can more easily track inventory levels, customer orders, and other key metrics.

Increased sales. More accurate information means better customer service, which can lead to increased sales over time.

Better visibility into operations. With real-time access to data across departments, managers can make better decisions about where to focus their efforts to maximize productivity and profits.

### Signs that you need an ERP system

The first sign is if you have more than five employees. If you have five or fewer employees, then the cost of implementing an ERP system may not be worth it to your business. However, if you have a larger number of employees and are still using a manual system, then it is time to consider implementing an ERP system.

Another sign that your business should consider implementing an ERP system is if you are expanding your operations.
If you want to open a new location, then you need to have a solid accounting system in place so that all locations can be on the same page with financial and inventory management.

A third sign is if there are errors in the reporting or accounting processes. When errors occur repeatedly over time, they can cause significant lost revenue and make it difficult to keep track of expenses and income at different times throughout the year.

Raisis Software can help you implement the right system for your business

We are a software company from Suceava, with a professional team that can help you learn more about ERP and how it can benefit you.

We have developed ERP systems for numerous clients, and our portfolio is the strongest proof of this. We have also developed other solutions for other companies as well as customized solutions for each client's needs.

We offer a full range of services from consulting to the implementation of ERP systems:

Consulting services – we will analyze your company's needs and develop an effective strategy for company growth. We also suggest the most suitable technological solution (ERP or any other system).

Implementation - we will make sure that the implementation goes smoothly and that all the features are used correctly by your employees. Our consultants will be available during the implementation phase to answer any questions or concerns that may arise during this time.

ERP software can be complicated and intimidating at first glance, but it doesn't have to be. As long as you have a good team behind you, you can easily use such software and enjoy all the benefits it brings.

If you also want a prosperous business, in step with technology, contact us to find the best solution for you.





ERP is an acronym for Enterprise Resource Planning and refers to a system that manages the business side of your company 


ERP is an acronym for Enterprise Resource Planning and refers to a system that manages the business side of your company.

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What is an ERP system and how it can be useful for your company

CRM is a relationship management system for businesses that want to grow in 2023. Top-performing salespeople said CRM had a major impact on their performance. Additionally, the customer relationship management market will grow to $48 billion globally by next year, experts say.

This powerful business acceleration tool, CRM helps you improve collaboration between teams and manage and synchronize all data. In addition, CRM can automate all the daily tasks of your team. And the list doesn't stop there.

# Why CRM is so important to your business

As we told you above, the customer relationship management system manages all the information you have related to customers, so that you can follow the buyer's journey from the beginning to the end.

You can see where the buyer abandons the purchase, how to streamline communication and how to improve data management.
You can use this system as a centralized database to help you strengthen your relationship with customers and share data usefully within the company.

## What CRM can do for your business

1. You centralize the business around the customers.

In 2022, 52% of loyal business customers said they would continue to buy from their favorite brand, regardless of how much the services cost. This shows us that in a company, the relationship with customers must come first. A CRM platform is built with the customer experience in mind, ironing out even the tiniest cracks that could lead to customer churn.

Because you align all teams in one direction, you can collectively center business goals around customers more easily, without wasting unnecessary time or energy.

2. Align all departments within the company

It is essential for the business that all departments work in the same direction and streamlines all the stages the customer goes through.

Through CRM, teams share data and customer information so they can work as a unit. The customer will have a pleasant and smooth experience, wanting to stay close to your business.

3. Synchronize data more easily

Red tape and time and energy-consuming tasks will no longer hinder your business growth. CRM systems synchronize all data and interactions with the customer, keeping absolutely everything that can be useful.

The customer will have a personalized experience, feeling like your business is a human and helpful ally.

4. Automate your team's tasks

Through CRM you can automate tasks, getting rid of redundant, tiring tasks that consume energy and time. Here we also include further communication with the client, email sequences, chat box conversations, or reports.

#### With CRM you can create workflows and simplify communication with the client

Yes, it is fixed as it seems. With CRM you have nothing but to gain. The system helps you better organize sales, marketing, and service processes.

In addition, the CRM integrates perfectly with the channels through which your customers communicate, involving them in the business through chat, email, or social networks.

CRM becomes a powerful engine for your business. If business growth is one of your goals, we invite you to learn how to systematize your business from A to Z, using the CRM systems built by Raisis Software.

Raisis Software offers you a free 14-day trial period, during which you can learn how you can manage processes in your company, resulting in strong teams, satisfied customers, and increased profitability. Find out more here: [Business Systematization Platform from A to Z
](https://crm.raisissoftware.dev/)



CRM is a relationship management system for businesses that want to grow in 2023. Top-performing salespeople said CRM had a major impact on their performance.


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What is CRM and why do you need this system?

Software and marketing specialists say that in 2023, [CRM](https://raisissoftware.com/ro/servicii/dezvoltare-software-si-web) systems will not only be business management systems, but also an integrated part of the harmonious development of a business.

Nowadays, it's easy to imagine the customer's journey through the realization process as smooth and without obstacles, stops, or mood swings. In reality, it is not so. Before long (and even during it) the customer turns away and gets lost in other open tabs, sites that offer a unique experience, chat boxes that tell him about more advantageous offers, or about products customized for his needs. sale.
The customer does not have a smooth path in the process of buying your product, but they can. By streamlining certain processes and making this path pleasant, and easy to travel, the customer decides without changing his mind.

If you want to have a complete picture of your customer's journey, you can connect the marketing department to the CRM system. If you're not yet using the system to its true potential, in this article we explore its role in marketing and how it can deliver great buying experiences.

## The [CRM](https://raisissoftware.com/ro/servicii/dezvoltare-software-si-web) system and its relationship with marketing

Customer relationship management, CRM for short, refers to the software that tracks and records every interaction of your customers. You can use this tracking to personalize your messages, create targeted content and speed up the sales process.

Typically, CRM systems are a customer and lead-tracking tools. You can see what contact the customer had with your business, when he opened the email, and when he visited the website.

These systems are the source of truth: you track the customer's interactions and form a clear picture of his experience with your product. See where he stopped in the buying process and what made him change his mind. Because you know these things, you can optimize them to speed up the sales process. 

What benefits you get:
center all the data, identify patterns, and see what works and what doesn't;
segment the audience, so you can address customers in a personalized way;
you create optimized campaigns because you can see how the public interacts with your product and what they would like to see;
you put the customer at the center of the marketing strategy and you can personalize messages and content, speeding up the sales process.

## What role do CRM systems play in marketing?

As I was telling you, marketing is no longer about creating a solitary experience, but about building a personalized and complete experience for customers.

How can a CRM system help you with this?

1. Email marketing. Despite being the old man of marketing, email has remained one of the most powerful tools in the field. CRM systems help you segment contacts based on factors such as location or page interaction. You can create personalized email messages, targeting specific issues and arousing the customer's interest. You create value and provide a personalized experience to your customer.
2. Social Media. Having great content on social media is not enough. You need to know how customers are interacting with your platforms, what they are commenting on, and on what. On social media, CRM systems give you an overview of the influencers in your audience segments. You find out what your customers are interested in and you can provide them with information that helps and keeps them engaged. Taking advantage of this, you can create relevant content promptly.
3. ADs. The data you get from CRM systems is a gold mine. You see a very specific group of people and you can create ads that are relevant to the audience in the different stages of the purchase.


### CRM systems, powerful marketing tools

CRM systems are designed to help sales professionals, but they are real marketing goldmines. You have all the information you need to create targeted messages and unique experiences for your different customer groups. In addition, the workload is much less and you don't have to deal with tedious manual tasks either.

When you leverage the data you have about your customers, you create remarkable experiences and give them a whole story, not just a mundane product.

By combining your marketing efforts with CRM systems, you have all the solutions to create a smooth customer journey without impediments. At RaisisSoftware, we create CRM automation systems designed to propel your business forward across the board. Offering customized reports and comprehensive and integrated administration, our systems allow you to manage your entire business in one place.

Discover our services here: [Business systematization platform from A to Z](https://crm.raisissoftware.dev/)





Software and marketing specialists say that in 2023, CRM systems will not only be business management systems, but also an integrated part of the harmonious development of a business.


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CRM TIPS. How to use this system for a marketing boost


In previous articles, we told you how important MVP is and how it can help you increase the success rate of your business. The MVP model is a great idea for any startup that wants a strong start with minimal overhead and major impact.

To better understand how the MVP (minimum viable product) model can help you, in this article, we detail what types there are and how you can build one.

The MVP model is a method used by entrepreneurs to test the waters before launching a product or service.

Instead of creating a product to market, only to have it fail, it's better to launch a minimal form of it to gather more information from your customers. This way you get a better understanding of the market you are about to launch into.

# Types of MVP (Minimum viable product)

Depending on the stage in which your business is, you can develop two types of MVP: low fidelity and high fidelity.

The degree of fidelity is what percentage of the product is reflected in the final version. If the degree of fidelity is higher, then the product is more like your ideal variant.

Typically, startup entrepreneurs use MVPs that have low fidelity. They are more affordable, easier to create, and useful if you want to have a general idea of ​​the product you want to launch.

MVPs with a higher degree of fidelity require more investigations but provide more specific data in subsequent stages.

## Examples of Low fidelity MVP

A minimal landing page that includes the features of the product or service you are about to launch. With the help of this landing page, you can collect the email addresses of users to whom you can later send offers and newsletters.

Presenting a minimal version of the concept to help you figure out what your audience's feedback is. It can even be a clip that gets uploaded to the platforms and helps you gather the data you need.
Creating a minimal app or page that shows how the product works. You will realize how the audience reacts to your product and how determined they are to buy it.

## Examples of high-fidelity MVP

You can launch a minimum viable product with only one main feature, so you can see how the public reacts. Depending on the answer, you can make further improvements to the product or you can already prepare its full release.
You can make a prototype available for pre-order to show the user how the product can work.

High-fidelity MVPs can be found on any platform or methodology.

Dropbox originally started in 2008 as a few-minute demo uploaded to Youtube.

The tutorial, a true example of an MVP, showcased the app and its goals and helped grow the waitlist to over 70,000 users. Therefore, even a video explaining what your product does is an MVP that can analyze the market and show you customer feedback.

# What are the steps in building an MVP

Market research. Analyze the need you want to address and how your target group views your solution. You can conduct surveys or even study what your competitors are doing.

Define the problem you are dealing with and the solution you have. The problem must be a real one so you can find a market to address.

It identifies the main feature of the product. Instead of trying to launch the perfect product, launch a product with the main function. To do this, halve the features in order of importance. It then sets 2 main functions to make the choice easier.

Build the MVP. Once you've determined how to best represent your idea's core feature and minimize costs, you can bring your minimum viable product to market.

Launch the MVP. After launch, do your best to get as many people as possible to interact with your product.

If your MVP has positive feedback, you can increase loyalty. If the feedback isn't quite what you expected, don't give up on the idea. Find out what the problems are and work on improving your product.

If you want to create and launch an MVP for your business, Raisis Software is at your service. We build minimum viable products and offer integrated services to launch your business.

See more details about our services here: [Raisis Software](https://raisissoftware.com/)



The MVP model is a great idea for any startup that wants a strong start with minimal overhead and major impact.


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MVP: how to build the perfect minimum viable product 

SPA (single-page application) is perhaps the most popular method of creating sites that load surprisingly fast, without the server having to suffer when interacting with the user.

In this article, you will find a useful guide about SPA: how and why you should use the single-page application, what advantages you have and how it compares with multi-page applications.

If you want to give users a smooth, easy-to-navigate, and seamless experience, then you need SPA.

Many successful businesses today, including Netflix, Facebook, and Google have chosen this application. Clear proof that being customer-centric is the only sustainable way to grow a business.

And users' rapidly declining attention spans are driving businesses to look for newer and better ways to deliver seamless customer experiences.

Why? Because when a page or website breaks...we can very easily close it and choose another company with similar products/services.

That's why it's important to make sure that the user has no reason to leave the site.


## SPA VS. MPA single page application vs. multi page application

We are not the first to recommend SPA applications more than others.

The reason we do this is the importance of user experience.

As the final purchase decision belongs to him, any company should have the customer and his needs at the center.

SPA applications download a given page only once when it is executed. When the user interacts with the application, only a certain component of it is modified, the others are not subject to the action.

So everything happens very quickly, greatly improving the loading time. With the help of SPA, the user can navigate easier and faster.

In contrast, with MPA, all pages are modified, even if only one page is executed.

**The advantages of SPA applications**

Perhaps the most important feature of these apps is that they are powerful. When users come to an app, they need the shortest possible wait time before they can do their work and leave. Performance reflects the demand for the application.

If the app does not provide the required performance, users can leave that app and choose another platform. This is one of the main reasons why developers choose single-page apps so often.

**Other advantages include:**

It provides stability, and fast response and does not load the server. It is possible to perform most operations offline, which is a great solution for weak internet connections.

Rapid development. During the development of a SPA, the front-end and back-end can be separated, so that two developers can work in parallel. The execution time is shorter.

Compatible with mobile devices. A SPA backend can be used to create a mobile application identical to the web application. It doesn't require a lot of adaptation work, because a SPA is already designed as an application, not a website.

Another benefit you should know is that it also helps you with SEO optimisation. Putting the customer experience first helps you with practically everything.
The page loads quickly, without errors, and has a positive impact on sales and conversion rates. Because the user receives the information they are looking for quickly, without waiting for the upload, the chances of purchase are doubled.

Slower loading, even by a few milliseconds, drives hundreds or thousands of visitors away from the competition.

The simplest and most inspiring thing to do to prevent this from happening is to choose SPA applications.

## MPA - multi-page application

MPAs contain, as the name suggests, a very large number of pages. When users request resources or interact, the application must go to the server, download the resource, and present it to the user.

The process is quite slow. Plus, it's painful to see performance suffer like this. However, many companies using MPA then have to deal with a lot of services and products.
The biggest disadvantage of MPA applications is that they are not flexible. Users put in more effort because performance is slower.

If you are convinced that SPA applications are suitable for your business, send us a message. At Raisis Software we have experience with SPA and MPA.

You can find complete services for your business in the online environment. To learn more about how we can help you, go [here](https://raisissoftware.com).

SPA (single-page application) is perhaps the most popular method of creating sites that load surprisingly fast, without the server having to suffer when interacting with the user.

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What is the advantage of SPA applications (Single Page Application)?

![Software Development Romanian Delegation Gitex Dubai](https://api.raisissoftware.com/uploads/Facebook_post_96c62d6da8.png)


"Along with you in the digital age" is our motto and because we like to keep our word and keep you updated with the latest news and discoveries in the field of IT, we are delighted to announce the participation of our team as an exhibitor of the Romanian delegation, at the world's largest event dedicated to developers and the technology community, Gitex Global Web 3.0.

GITEX GLOBAL unifies the world’s most influential ecosystems advancing business, economy, society and culture through the sheer power of innovation, and in 2022 the event will take place between October 10 and 14 at Dubai World Trade Center.
This year among the incredible new launches and cutting-edge developments in 5G, Artificial Intelligence, Cloud & Edge, Cybersecurity, Fintech, Blockchain, Data Analytics and Smart Cities, are Coding, Xverse and Sustainability.

During the 5 days of the event, RaisisSoftware, as an exhibitor of the Romanian delegation, will have the opportunity to meet more than 5,000 leaders and innovators from tech powerhouses and startups. There will be over 500 hours of hard-hitting talks across 14 conference verticals, as well as over 15 highly engaging business and technical workshops. We will be able to access global tech enterprises and startups from more than 170 countries and over 400 of the most active investors, and last but not least, we will witness first-hand revolutionary tech inventions and solutions presented for the first time in the region.

If we made you curious and you would like to join us at the largest and most inclusive tech show in the global digital economy, that brings together seven communities in one awe-inspiring ecosystem in Dubai: tech enterprises, governments, startups, investors , coders, academia and youth, you can get an appointment with our team by clicking on the link below.

[Book a meeting with RaisisSoftware](https://raisissoftware.com/book-a-meeting)

## About RaisisSoftware

![Raisis Software Headquarters](https://api.raisissoftware.com/uploads/Raisis_Software_Web_Development_Team_8d9a1945c1.jpeg)


RaisisSoftware is a software development agency based in Suceava, established in 2019, which in a relatively short time has evolved into a strong company, made up of young, motivated and ambitious people.
Our mission is to get involved in streamlining a company's internal processes, as well as to improve its online presence and visibility, through a complete set of customized solutions.
In the three years since we have been working in the IT field both in Romania and globally, we have developed customized web applications both for start-ups and for small and medium-sized companies, helping their managers to optimize their internal processes through customized digital solutions (management platforms such as customized CRMs/ERPs/WHMs, presentation websites, online stores, mobile apps).



Our team consists of React JS, Node JS programmers, Project Managers, Designers and Web Designers highly trained to be with you in all stages of the project, from specification analysis, design and creation of platform design to its development and maintenance.
If you want to have a strong image of your business online or you are looking for a web application developer, presentation website, online store for your company, raisissoftware.com is at your service and promises you quality services performed by to a team of professionals.
Do not hesitate to contact us by email at hello@raisissoftware.com or by visiting our website www.raisissoftware.com.


"Along with you in the digital age" is our motto and because we like to keep our word and keep you updated with the latest news and discoveries in the field of IT, we are delighted to announce the participation of our team as an exhibitor of the Romanian delegation, at the world's largest event dedicated to developers and the technology community, Gitex Global Web 3.0.

During the 5 days of the event, RaisisSoftware, as an exhibitor of the Romanian delegation, will have the opportunity to meet more than 5,000 leaders and innovators from tech powerhouses and startups. 

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RaisisSoftware enters the next digital universe at Gitex Global WEB 3.0

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<u>underlined text</u>[ERP](https://raisissoftware.com/) or business resource planning has become indispensable for any type of business, whether it is a start-up or a mature business.

ERP is a type of software used to manage data flow and business processes, such as accounting, distribution, or project management.

It is a complex system of monitoring and planning the operation of a business. Without ERP, the business does not work within the parameters.
ERP also includes managing budgets or planning and analyzing the results of a business.

To be more specific, ERP is the bridge between all aspects of a business, which it administers and manages. He ensures transparency in the business, looking after aspects related to management and logistics and acting as a central brain of the institution.

## [The impact of ERP on business](https://raisissoftware.com/)

Nowadays, every entrepreneur has heard about ERP and many have already implemented the system in their business. The main reason is that through this solution, departments are interconnected and the organizational culture is improved.
Specifically, see how ERP is useful for a business.

Get better internal data. You know everything that moves in the company, how it develops and how well it works. Generate real-time reports, analyze data and get insights on how to improve your business.

You have lower costs and more efficient collaborations. Because business processes work in a single flow, the time spent per task or problem is shortened. Basically, you improve productivity, use time more efficiently and reduce costs, because you have control over the financial department.

You create a productive and cohesive work environment. Departments will be able to collaborate and share information.

ERP systems are composed of integrated software applications that facilitate interaction in the organization. As you have all the information in one platform, you can make more informed decisions thanks to the large-scale visibility of the company.

#### How ERP helps you optimize your business

Once you have all the information structured, consolidated, and categorized, you can make strategic decisions much easier. You save a lot of time, energy, and human resources that you would otherwise waste trying to gather the information you need.

With visibility over the entire business, you can discover in advance what could go wrong, which processes are hampered, and what the solutions are. ERP is an investment you make in optimizing your business.

According to the results we have obtained from Raisis Software projects, the companies for which we have developed ERP have had considerable improvements in terms of productivity. Time-consuming manual tasks were eliminated and efforts were improved. Plus, people had the energy to focus on the productive things for the company.

For example, thanks to ERP, employees can have quick and secure access to customer information, managing to communicate better and more effectively with them. Moreover, with the help of this system, you can follow how employees work in the relationship with customers and what could be improved in the communication process.

You will see how useful ERP is in customer experience, not just in company costs and productivity. Fine-tuned internal processes and automation form a more streamlined and faster service/product delivered to customers.
In addition, systems of this type come with customer relationship management (CRM) applications.

At Raisis Software we integrate both CRM (Customer Relationship Management) and WMS (Workforce Management System) applications.

Thus, thanks to the well-established systems in the organization, the time saved, and increased productivity, your business will be a competitive one, which will always remain in the first place.

The Raisis Software portfolio includes complete ERP, CRM, and WMS applications. We ensure that the company's internal processes are properly structured, having integrated pre-existing systems suitable for your business. To find out more about the services we offer you, go here: [https://raisissoftware.com/services/software-development](https://raisissoftware.com/services/software-development)

It is a complex system of monitoring and planning the operation of a business. Without ERP, the business does not work within the parameters.
ERP also includes managing budgets or planning and analyzing the results of a business.


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How an ERP (Enterprise Resource Management) can optimize your company.

[Isomorphic dashboards](https://raisissoftware.com/services/software-development) are the most powerful way to have absolute power over the site. Well, these kinds of dashboards are part of a complete framework for web application development, offering you all the possibilities you can think of.

For many years design is no longer seen as a business fad but as an important part of brand strategy. People prefer useful and attractive things at the same time. That's why a well-designed website is like an engine for business. It can give a boost to everything: from user experience to sales numbers.

A recent study shows that people's attention spans have decreased by 4 seconds since the 2000s. Today, attention spans are at their peak for 8-9 seconds.

Even if the difference doesn't seem significant, think about what image a site that loads in one second has and what image has one that loads in 5 seconds.

And then, even if the site's speed is exceptional, people will immediately leave the page if the information they need is not put where they would expect, if the purchase process is clunky, or if the whole design looks unappealing. Yes, users have become more demanding. But their options are also almost limitless, so they can always buy from the competition.

The design of a website is a part of the brand strategy, so it is important to give it the necessary attention.

Why is design so important to a business?

Design is at least as important as the ads you run on Google or Facebook. If these leads bring people to your site, your design and UX make them buy. It's like a team that only plays well if each player is prepared for his position.

As the website is where you sell and present the product, the design should be spotless and present the users with a place where every action makes sense and every action button is in its place. Without disturbing or confusing visually.

Studies show that most people have made up their minds about who you are, what you sell, and how good your product is within 8 seconds of entering your website. You have 8 seconds to tell your customer everything they need to know about you.

[Isomorphic dashboards.](https://raisissoftware.com/services/software-development) New design schemes that impress the customer make your job easier.

IT people can spend months building a site, thinking up a design, and building a helpful dashboard. However, in the end, even the smallest changes can turn everything upside down. To prevent this from happening and give you a free hand on the changes you want, Raisis Software uses isomorphic dashboards. If you wish to update data, extract data or change ways of working, you can always do it.

Isomorphic dashboards are the future of design, without exaggeration. These types of tables allow end users to rearrange and reorder data, add widgets to the site, and filter information personally. They can create a custom dashboard to get information faster and more efficiently.

Because end users want an experience that is personal and gives them the chance to take control, isomorphic dashboards make it easy. 

Moreover, you can create libraries, rearrange widgets or edit functionality. This method only makes the job easier, giving your customers an exceptional end product that they will surely thank you for.

Raisis Software has a dedicated department for UI and UX design, branding, social media management, and marketing. Our team, which specializes in web design and marketing, brings you scalable results that are known in your business.
We offer you the whole range of services you need to be in the online environment and to have a professional and spotless presence.
Visit raisissoftware.com and discover the design projects we have completed, as well as our range of services.


For many years design is no longer seen as a business fad but as an important part of brand strategy. People prefer useful and attractive things at the same time. That's why a well-designed website is like an engine for business. It can give a boost to everything: from user experience to sales numbers.

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Analyzing the new design schemes. Isomorphic dashboards.

The world is changing at an astonishing speed and businesses must keep up if they want constant growth and success. As businesses have been online for a long time, more and more entrepreneurs are seriously considering the possibility of developing a web application.

To find out what is the difference between the web app and the mobile app and which one is more useful, we have prepared this guide to help you.
## What is a web application?
The web application works on absolutely any kind of device, adapting instantly, whether we are talking about a phone, tablet, or laptop. Even though it looks like a responsive website, this app is quite different from a traditional website or mobile app.

It does not need to be downloaded, it is responsive and is accessed via the internet browser. If that sounds like a futuristic and versatile way to build apps, it is.

Web apps look great on any device, even your phone, and don't need updates or other downloads because they update automatically.

Technically, web applications have common front-end and back-end technologies. JavaScript, CSM, HTML, Ruby, or Python are used. For example, at Raisis Software we use the latest technologies in the industry, such as React JS and Node JS.
## How a web application is more advantageous?
Web apps have become the best way to enhance the user experience, whether they spend time on their phone or laptop.
Today, when many workplaces are remote, and phones and laptops are close- knit for humans, a business needs to be everywhere where its customer is.
### See how a web application can help you.
It is more versatile. As we wrote above, the web application can be accessed from a phone, tablet, or laptop. It adapts instantly without affecting the customer experience.

They can be accessed regardless of the system. If you have access to the Internet, you can access the web application regardless of whether you have an IOS, Android, or another operating system.

They are convenient for the user. They don't need to be downloaded and installed, and they don't need updates. Some people just don't want new apps on their phones or don't have space for updates.
 
It will bring you more customers. Statistics show that only 21% of people use only mobile apps or only their laptops. Most are present on all devices.
They are more profitable for you. If you want a separate website and app, you need at least double the resources: money, time, and people.

And then, for an app to be present in both Google Play and App Store, you need two versions of it. Basically, you're paying at least 3 times more when you could have it all in one place by opting for a web app.

In addition, web applications do not occupy any space and are much more secure. You will no longer have problems with software pirates or hackers who want to hack your site.

If you have a business, whether mature or at the beginning of the journey, it is more practical to create your web application, because you will have fewer costs. You won't pay for support or maintenance, and the end user won't have to pay the subscription or other fees.

Examples of web applications that you have probably come across are Google Docs, Notion, and Salesforce.

The biggest advantage for you is that web applications can be accessed from anywhere, so the whole team is connected to the company's operational management system.

At Raisis Software we create WMS, CRM, ERP, or SaaS web applications using the latest technologies in the industry (React JS and Node JS). This is the only way we make sure that both your experience as a company and your user experience is the best.

If you have innovative ideas and want a scalable application, you can also opt for a Saas-type application, used especially by start-ups.

Raisis Software also has experience in creating such web applications, so depending on the idea you have and want to put into the application, we offer you the best-customized solutions.

You can find more about our services here:[ www.raisissoftware.com](www.raisissoftware.com)


To find out what is the difference between the web app and the mobile app and which one is more useful, we have prepared this guide to help you.

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Why web applications are the new way of building apps?

Saying that having a business can be challenging, is like underestimating the entrepreneur.
A business is more than a challenge, and the hard truth shows that - most of the time - the idea you begin with is not the same one as the product you will deliver to your customers later.
 
If you have started your business with the MVP model or are thinking about doing so, in this article you will find out how an MVP can help you, what results from it, and how it can increase the success rate of your start-up.
## What is MVP and how is it used for startup businesses
MVP stands for Minimum Viable Product. The technology is one with a proven track record for launching a small business or service with a limited testing budget, time, and resources to get through a testing phase.

The MVP is tailored for any type of business and is showing what the team can do, at what cost, and in what timeframe.

MVP is a minimum of your business idea that can be given for testing to users: a functional product with basic features that can be tested.

Why would you want an MVP when you already have the product idea in your head? Because without an MVP, the failure rate is almost devastating to the business. Statistics show that most businesses fail because they have too many expenses, but the MVP helps you save for later and even attracts investors to your product.

You have a good product for nothing if people don't know about it and can't test it. Eric Ries, in the book The Lean Startup, says that the failure of his first company was caused by focusing too much energy and time on the initial product launch.

Many businesses, including Dropbox and General Electric, have adopted his idea, and the results have been seen.

Unlike the prototype you have in your head, the MVP helps you avoid the high costs of producing a product that may not be useful to people.

How MVP helps you

It helps you test your product idea. You launch a minimal version, people test it, and you find out if your idea works. This is how you get to identify your niche target audience and determine whether or not your business has growth potential.
 
It helps you discover errors. There is no perfect product, only satisfied customers. To discover what you can improve on your idea, don't wait for a perfect version. Launch an MVP and find out what you can improve to make your business successful.

It helps you grow organically, without having to cut budgets later and end up in debt.
### What do I do after I've launched a minimum- viable product?
At launch, it is important to collect data and statistics. Who are your customers and what do they usually buy? What is their opinion of the product and what improvements would it make?

When do they use the product and what do they dislike about it? What is the success rate of the product and what are people saying about it?

Collect all the feedback you get, analyze it and use it to improve your product or service. That way, you'll be able to take the next step in scaling your business.

After you've launched your minimum viable product and found out what changes your customers would like, the growth process continues. Based on this MVP you determine the success rate of your product and how much it will be used by customers.

A minimum commercial version follows, meaning adding additional features to your product. You will begin to add real value and begin to expand your product or service. All with minimal costs and information to help you grow your business.

The success of a business is directly proportional to the success of the entrepreneur

With a minimum viable product already tested and known, your business grows organically with minimal risk. The smart growth that occurs through this strategy is safe, and long-term. They leave room for healthy, continuous, and profitable development.

The first steps dictate success, so get them right. Make a functional minimum viable product that will be the cover of your product.
 
If you want an MVP done right that closely represents your original idea, turn to a team of specialists capable of helping you scale.

RaisisSoftware is a software development company made up of professional people who have experience in making minimum-viable products. We offer you complete services for launching your business online, along with practical solutions for your business.

If you want to know more about how we can help you, leave us a private message or book a meeting on the website: [https://raisissoftware.com/book-a- meeting](link)


If you have started your business with the MVP model or are thinking about doing so, in this article you will find out how an MVP can help you, what results from it, and how it can increase the success rate of your start-up.

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How an MVP can help you scale

We provide full digital services to achieve the market success with your idea. Bespoke software solutions from A to Z.

Oferim servicii digitale complete pentru a obține succesul pieței cu ideea ta. Soluții software personalizate de la A la Z.

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Welcome to the Raisis BlogThe place where we share value

Category:

Along with youin the digital age

Software & Web
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development

Welcome to the Raisis Blog
The place where we share value

Along with you
in the digital age